why front when you like someone and they feel the same way?

When I have feelings for someone, most of the time, I wouldn't be afraid to show it. That's especially if the person I like have feelings in return. So fronting is the term I use for those who act the opposite of how they really want to act, and hides the way they feel. When the person I like fronts, all it does is confuse me, gets me frustrated, and makes me want to walk the other way. What if I actually do walk the other way and never look back? Ever thought of that? haha But seriously, maybe in high school that was cute or whatever but I'm grown now and I don't want to be playing games. Therefore, never should you ever front when you like someone and they feel the same way. You're just hurting each other really.